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3 Key Market Research Questions
3 Key Market Research QuestionsMarket research includes all activities with the goal of understanding your ideal customers. This can include a wide range of things. However, there are 3 key questions that every business needs to know the answer to. These questions...
Why Do Market Research
Why Is Market Research Important?Market research should be the first step in any marketing plan. It is the core activity that will allow you to better understand your ideal customers and market demands. Market research should be done to help decide on new markets to...
Marketing Research Process
What Does The Marketing Research Process Look Like?Market research processes can be long drawn out processes that encompass teams of people, or they can be simple and informally done. The one crucial step of market research is recording your results. You want to...
Branding: What Is Your Story?
What Is Your Story?It Is The Emotional Connection It is essential in today's current business environment to forge a powerful emotional connections with the audience you are trying to reach. In a world where there is a lot of competition, those who succeed are the...
Making A Compelling Direct Marketing Offer
Making A Compelling Marketing OfferDirect marketing requires that you have an offer with an end goal. That end goal could be to gain their information to make them a lead, or it could be to get a sale. Regardless of the initial goal that you want there are several...
3 Keys To Marketing Channels
3 Keys To Finding A Successful Marketing ChannelAs with any social media channel, it’s valuable to understand the platform and get what you can for free first before you go out and start spending money. We spent several months focusing heavily on LinkedIn. We produced...
Branding In The 21st Century
21st Century BrandingWhat is branding? "A brand is a name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers" (American Marketing Association). Although this is a good definition of what a...
Branding: Who Is Your Community?
Who Is Your Community?Because of the internet, today's purchasing behavior has shifted. Previously, the community was considerably more geographically focused. It was the town, state, or nation in which you lived. However, with the advent of the internet, particularly...
3 Keys To Successful Messaging
3 Keys To Successful MessagingThe most important thing in any promotion is the right message conveyed to the right customer. The message goes beyond the words you use. It’s the images, the sounds, and the words all make up the message. The message is the ultimate...