3 Key Market Research Questions

3 Key Market Research Questions Market research includes all activities with the goal of understanding your ideal customers. This can include a wide range of things. However, there are 3 key questions that every business needs to know the answer to. These questions...

Why Do Market Research

Why Is Market Research Important? Market research should be the first step in any marketing plan. It is the core activity that will allow you to better understand your ideal customers and market demands. Market research should be done to help decide on new markets to...

Marketing Research Process

What Does The Marketing Research Process Look Like? Market research processes can be long drawn out processes that encompass teams of people, or they can be simple and informally done. The one crucial step of market research is recording your results. You want to...

Branding: What Is Your Story?

What Is Your Story? It Is The Emotional Connection It is essential in today’s current business environment to forge a powerful emotional connections with the audience you are trying to reach. In a world where there is a lot of competition, those who succeed are...

Making A Compelling Direct Marketing Offer

Making A Compelling Marketing Offer Direct marketing requires that you have an offer with an end goal. That end goal could be to gain their information to make them a lead, or it could be to get a sale. Regardless of the initial goal that you want there are several...