Website Building

Building Effective Websites

Would you like a digital presence that is up to date and shows your competence?
Would you like to have a sense of pride about your website?
Would you like a website that can be found on Google?

A website is your digital presence and a key component in doing business today. It shows your level of professionalism and brings clarity around what you do or sell. There are significant challenges to overcome in making your website an effective marketing tool, however. We guide our clients in three crucial elements of building a website – Content, Design, and Selling Point.  We believe all three of these need to be present and working together synergistically to support a comprehensive marketing strategy.

Getting traffic to your website

If no one sees your website, no one is going to buy from your website. Entrepreneurs are typically innovators within a unique niche, which is tricky because sometimes because people don’t look for a product or service they don’t know exists. That’s why it’s crucial to use a method or methods, other than Google, to connect with your ideal customers and to create awareness that leads to sales.

 Website Content

Content is one of the most important pieces in building a website because it directly impacts your SEO rankings on Google and brings clarity about who you are and what you do. People coming to your website need to know they are in the right place. For that reason, unlike other website creators, we don’t ask our clients to write their own copy. Our expert content writers create the marketing copy that assimilates our in-depth SEO and keyword research to get the desired results.

KC Marine LLC home page
Energized Businesses.com home page

Having A Message That Resonates

You and your company are unique. What separates you from others offering the same product or service as you do is your authentic message that needs to be shared. It’s easy to get caught up in “what I do” rather than the benefits your product or service provides. We help you discover your best authentic message, the best way to communicate it, and the best marketing options, both online and offline, that resonate with your ideal customers and are in alignment with the results you seek. We evaluate the systems already in place and makes recommendations for improved messaging and coordination.

SEO – Getting Found on Google

Most web designers and digital marketers would tell you that it is hard to get ranked on Google because it takes time and money. Not true. We have created websites that rank on page one of Google – some within a week of going live. How do we do this?  By doing our research BEFORE we build your website.  Our process meets Google’s clearly stated criteria of “providing the most relevant website for the search entered.” It ensures that your website will solve the problem your customer is looking for you to solve.

Design

Design is another essential element of building a website because it helps people visualize the message you’re trying to convey. From fonts to picture placement, design gives an impression of your company before any content is read. For example, you can advertise affordable home repairs, but if the picture shown on the website is of an expensive house, your message is incongruent. Just seeing that image may make someone leave your website without reading through and realizing that you work on less expensive homes and your service is competitively priced. Our team of graphic designers ensures your website design is harmonious with the written content.

Selling Point

The greatest value a website has are the leads/sales it generates over time. Getting the most out of a website requires having a strong selling point along with content and design that lead an ideal customer to make a purchase or to request more information. If your only goal is to sell to them today, you may be missing out on many prospects who just need time and a little nurturing to turn into sales tomorrow.