Business Startup Marketing Questions

Questions to ask before you start spending money on marketing

Below are 6 key questions that will help you identify why your next steps for a successful marketing of your product or service. Each question has a link for you to a more detailed explanation and how to solve the question for your business.

Customer

Do you have a clear understanding of who your ideal customer is (their needs, wants, and where they spend their time)?

A) Yes
B) I have a general idea
C) Not Really No

Offer

Are you consistently tracking key performance indicators (KPIs) relevant to your marketing goals; such as website traffic, conversion rates, customer acquisition cost?

A) Yes
B) It takes a while to explain
C) Not really, I haven’t thought about it.

Where

If you wanted to reach your ideal customer, do you have a good idea of where they spend their time (specific social media platforms, websites, forums, social gatherings)?

A) Yes
B) I have a general idea
C) Not really, or I have no clue

Measuring Activity

Do you know how to tell if a marketing activity like a social media post or email campaign is working?

A) Yes
B) I kinda know
C) No, not really

Measurable Goals

Have you ever set a specific, measurable goal for a marketing activity (number of website visitors, leads generated)?

A) Yes
B) Yes, but it didn’t help
C) No

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