Business Customer Alignment Matrix
This Business Customer Alignment Matrix is a strategic tool designed to help businesses evaluate the alignment between their offerings and their target customers. By stepping back to consider both what the business provides and the characteristics of its consumers, the matrix highlights areas of alignment and non-alignment.
This analysis aims to inform and guide marketing efforts by encouraging business owners to deeply consider consumer perspectives and attitudes in relation to their business activities. To ensure clarity and focus, it is recommended to complete the matrix for a single buyer persona at a time, acknowledging that different personas may yield varied responses. Alternatively, businesses can utilize their Ideal Customer Profile, emphasizing the importance of focusing on the largest potential market segment when answering the questions.